Study 02: DP Surfer
Client Background:
Photographer Kenny Onufrock looks to capture that exact moment when everything comes together perfectly. Of course that moment rarely occurs when surfing is your subject matter. Kenny deals with nasty weather, dangerous swells, cranky surfers and unpredictable light at every shoot but still manages to find the magic.
Photographer Kenny Onufrock looks to capture that exact moment when everything comes together perfectly. Of course that moment rarely occurs when surfing is your subject matter. Kenny deals with nasty weather, dangerous swells, cranky surfers and unpredictable light at every shoot but still manages to find the magic.
Create a site that helps the photographer gain notoriety, credibility and clients. Surf photography is dominated by a competitive and tight-knit community, so the site must work extra hard for this up-and-coming East Coaster.
Implement a simple yet dynamic website and identity package that provides the perfect complement to the photographer’s eye for detail and mastery of technique. The website allows for easy updates and a constantly evolving portfolio of slide shows, stills and photo essays.
Much more than just an online portfolio, the DP Surfer website provides an engaging experience that’s more like an editorial site. Surfing fanatics visit and enjoy the site just as much as clients. And with constant updates of eye-popping shots, it’s no wonder that Kenny’s work has been picked up by publications like ESM (Eastern Surf Magazine), Tide and Mundo Rad. He is regularly featured on Surfer Magazine's website. Kenny spent part of this winter on the north shore of Oahu chronicling the 2005 Pipe Masters contest at Ehukai Beach Park.
• Kenny's latest Surfer Mag feature »