Campaign & Platform Concept - Janssen

In my role as a creative director, I developed a conceptual framework, supporting tactics, and design elements focused on closing the treatment gap between a unique segment of HIV-infected individuals and physicians. The concept offers alienated patients a sense of empowerment with a highly targeted social media campaign and simultaneously assists healthcare providers with tools that can help them connect with and convince those patients to act sooner rather than later.     |     917.805.0358

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